Household Lighting Consumer Survey Report
In March 2016 the Department of Industry, Innovation and Science (DIIS) and CHOICE jointly developed a household lighting survey to help understand what factors influence consumer purchasing decisions when buying light bulbs for their home.
The Survey was originally designed to be delivered by CHOICE through their online Voice Your Choice (VYC) research community of CHOICE members.
To broaden the demographic coverage of the sample, DIIS also commissioned I-View to deliver the same survey to the general public as VYC respondents tended to be older (more likely to be retired), more highly educated and there were far more men in the sample.
Results from the two samples are reported separately where there was a significant difference in response to a given question. The results have been combined into one sample of n=2241 responses where there was no significant difference in response.
The survey was delivered to respondents in electronic format. Images of the range of lighting technology were provided with the survey; however, the accuracy of responses relating to choices between types of lighting will in part depend upon each respondent’s understanding of the differences in lighting technology.